generate leads online

Today, DREA’s PushAds system introduces one of the shortest conversion funnel in the market. It is also the easiest tool out there for creating property listing advertisements on Facebook, Instagram, Google and 200+ websites.

As a tool, it is designed to help property agents get more leads by having your ads seen everywhere (i.e. maximum online exposure) and by having a strong “Call-to-Action”. PushAds therefore leverages heavily on Lead Ads which are designed to help capture leads and their contact details, in just one click.

When used in combination with the ability to reach tens of thousands of people and Animated Ads (read more here), this can be an effective tool to convert viewers into leads. However, like every other property portal, marketing tool out there or even when property agents were to do their own Lead Generation Ads – there is a risk of others submitting fake or wrong contact details a.k.a. fake leads

Property agents marketing the same property, may accidentally or deliberately click on other agents advertisements. Sometimes, genuine leads may accidentally provide the wrong contact information. Whether it is the the case of “click fraud”, “lead fraud” or just a simple mistake of providing the wrong information, following up and calling a “fake lead” is a waste of time for property agents.

Here’s an example of an actual case we experienced:

We know that fake leads are a real concern. What do we do about it?

More than a week ago, we built in an enhanced Lead Verification system as part of PushAds to filter out and eradicate “fake leads”. So yes, you’re getting less leads, but also higher quality leads.

How does it work?

#1) First, we automatically ensure your Ads are shown to the most relevant target audience. That means excluding your competitors whenever possible. We do this by using retargeting pixels and custom audience exclusion for ~17,000 known agents. (Though of course some agents will want to show their ads to other agents for co-broking purposes)

Lead Verification

#2) Second, each time someone submits his/her name and mobile number to PushAds, our system automatically does a number of checks:

It checks the phone number provided against a database of Agents phone numbers (~17,000)
It checks the country code and structure of the phone number provided
It checks the name provided
It checks the IP address and a unique device id

Put simply, PushAds does a first level filtering of spam and fake leads.

#3) If the phone number, name, IP address and device id passes the first check, PushAds automatically sends a follow-up SMS to the Lead. This SMS will include information on the Listing and a clickable link for them to either download a Report, a VIP Pass or an Excel Analysis on the project or to verify their phone number. This allows us to verify the phone number and more importantly, help property agents identify the highest quality leads.

So by implementing a 2 phase verification system, we actively weed out suspicious and low quality leads. Yes, this means less leads, but also higher quality and genuine leads.

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A visitor or prospect has finally discovered your listing, either through one of your PushAds online or by stumbling upon it organically.

Either way, the prospect is now on your listing, and is deciding whether or not he / she wants to contact you. This is the pivotal moment where you either capture the visitor as a lead, or not…

Let’s take a look at how you can at that very important moment, capture the visitor and turn him into a Lead. Here are the 6 components you need to have:

#1 Call-to-Action

A call-to-action button is a button, or message that calls for your prospect to take some sort of action. This could be a call button, a SMS button or an email button. They can even be a button leading to a form hosted on your landing page to collect the user’s personal information. Without a CTA button, you’re collecting clicks without any actual contact details to follow up on = bad investment

DREA’s PushAds lets your prospect get in touch with you via call, SMS or email in just ONE click

#2 Hooks

A hook is the content or something of value that’s being offered for free on your landing page. The hook must have enough value to a visitor or prospect to merit them leaving their personal information behind to access it. For example, you could throw in a highly detailed report on the project and the area around it, or an Excel Spreadsheet containing all the raw data for the project… or even a VIP Tour to the Showflat

Here, DREA automatically includes hooks (think reports, Excel Spreadsheets and VIP passes) in your Ad which makes it 9x more effective in converting leads). Drop us an email to receive sample hooks for your Ad

#3 Optimised Landing Page

A landing page is designed for one core purpose – to capture leads. There are several ways of capturing leads including CTA buttons, and hooks. But once a prospect leaves a page, how do you recapture them? For starters, you need to make it extremely simple for a prospect to come back to your listing – that means being able to go back to the listing in no more than 3 steps.

Just the way we said it, your prospect can easily save the listing or send it to himself in just 1 click

#4 Stand out

Again, you need to make the offer on the table stand out. That means making your property listing appear even more attractive than it already is. You need to help your prospect realize why this home is a great deal for him / her. Explore every selling point the home has and make it prominent.

DREA’s PushAds helps you review your listing and highlight the key selling points of the unit by automatically awarding prominently displayed Badges. These badges are awarded based on the most attractive feature of the home, be it a “Good-Value-for-money” badge, “Rental-Yield” badge , Connectivity or over 10 different badges. Set up a call with DREA at +65 66129178 to find out the selling point for your listing

#5 Every lead is valuable

Capture every visitor you can. And then focus on getting them to share their budget and contact details. That way, you can pre-qualify your leads and recommend the right home for them instantly. Maybe its this listing, maybe its another…

We’ve build in an option for a prospect to name his / her budget and leave their contact details behind in just 1 click. So you’re capturing every visitor that lands on your listing!

#6 Just keep improving

Not getting any leads and not sure what you’re doing right, or wrong. Start by implementing ways to get active feedback from your visitors so you know what you need to improve on to make your listing stand out.

DREA’s PushAds system builds in a feedback system to find out why your prospects are not converting (if this does happen at all..) so you’re not shooting in the dark

Now, put all 6 components together and you just created a highly effective way to start generating leads online and to capture even the most unlikely of leads. If this takes too much time and you have no clue where to start, there are tools out there like DREA’s PushAds system that helps you generate leads online effectively

Get in touch with Gurpreet from DREA Team at drea@drea.com.sg (+65 66129178) and set up a no-strings attached call on how you can start building leads online too

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