Today, DREA’s PushAds system introduces one of the shortest conversion funnel in the market. It is also the easiest tool out there for creating property listing advertisements on Facebook, Instagram, Google and 200+ websites.
As a tool, it is designed to help property agents get more leads by having your ads seen everywhere (i.e. maximum online exposure) and by having a strong “Call-to-Action”. PushAds therefore leverages heavily on Lead Ads which are designed to help capture leads and their contact details, in just one click.
When used in combination with the ability to reach tens of thousands of people and Animated Ads (read more here), this can be an effective tool to convert viewers into leads. However, like every other property portal, marketing tool out there or even when property agents were to do their own Lead Generation Ads – there is a risk of others submitting fake or wrong contact details a.k.a. fake leads
Property agents marketing the same property, may accidentally or deliberately click on other agents advertisements. Sometimes, genuine leads may accidentally provide the wrong contact information. Whether it is the the case of “click fraud”, “lead fraud” or just a simple mistake of providing the wrong information, following up and calling a “fake lead” is a waste of time for property agents.
Here’s an example of an actual case we experienced:
We know that fake leads are a real concern. What do we do about it?
More than a week ago, we built in an enhanced Lead Verification system as part of PushAds to filter out and eradicate “fake leads”. So yes, you’re getting less leads, but also higher quality leads.
How does it work?
#1) First, we automatically ensure your Ads are shown to the most relevant target audience. That means excluding your competitors whenever possible. We do this by using retargeting pixels and custom audience exclusion for ~17,000 known agents. (Though of course some agents will want to show their ads to other agents for co-broking purposes)
#2) Second, each time someone submits his/her name and mobile number to PushAds, our system automatically does a number of checks:
- It checks the phone number provided against a database of Agents phone numbers (~17,000)
- It checks the country code and structure of the phone number provided
- It checks the name provided
- It checks the IP address and a unique device id
Put simply, PushAds does a first level filtering of spam and fake leads.
#3) If the phone number, name, IP address and device id passes the first check, PushAds automatically sends a follow-up SMS to the Lead. This SMS will include information on the Listing and a clickable link for them to either download a Report, a VIP Pass or an Excel Analysis on the project or to verify their phone number. This allows us to verify the phone number and more importantly, help property agents identify the highest quality leads.
So by implementing a 2 phase verification system, we actively weed out suspicious and low quality leads. Yes, this means less leads, but also higher quality and genuine leads.