Here’s the truth. We psychologically filter out Ads on websites these days. We know this because ever since we launched PushAds in November, we have been tracking PushAds’ click-thru-rates (“CTR”) for Ads running on 200+ curated sites via the Google Display Network.
The reason why CTR for Display Ads tend to be low even when listing Ads are beautifully designed, is because (i) most Ads are “flat” and they blend in with page content which is also “flat”. At the same time, (ii) most Ads are static because it takes quite a while (and professional help) to create nice HTML5 animated Ads.
If you are planning to do a Display Advertising campaign via the Google Display Network, here are some tips:
- Download Google Web Designer and created animated HTML5 Ads – It takes about 30mins to 1 hour
- Include a “3D” element if possible – This will allow your ad to visually break away from site content which are usually rather flat
- If possible, use different colour schemes for different placement sites, so that your ads contrast and stand out
We would also like to take the opportunity to announce that as of last week, we have introduced animated HTML5 PushAds. This means that when you push listing ad onto sites such as Straits Times, Channels News Asia and 200+ other curated sites, your Ads will automatically be animated, 3D and include marketing hooks (if you choose to do so).
We have automated the creation of animated HTML5 Ads because it is indeed a time consuming process! Going forward, you no longer have to worry about ineffective display ads or having to spend hours learning how to create animated Ads.
PushAds does it for you!