My name is Yuet and I am the Founder of DREA.sg
The past 1 year has been extremely fulfilling having been able to speak to so many of you during our training sessions and agency visits. I am grateful that many of you have been both open and honest in sharing with us the problems and concerns you faced.
Here are the three key problems you shared with us.
#1 Getting more exposure online, and getting leads from it
Today, many of the top agents are already doing Digital Marketing – ala Online Advertising or better known as Pay-Per-Click Advertising (PPC) on Facebook and Google – to gain exposure online. It is a pretty effective way to know your listings will be seen, not just on property portals, but all over the internet.
But it’s not easy. Doing Digital Marketing or PPC Advertising well – in a way that actually generates leads and not just clicks, is both time consuming and challenging. Those who have done it well have gotten great results with multiple leads per day. Others have had painful experiences spending close to S$1,000 in one weekend with no leads.
So, first we had to ensure our solution worked for everyone and not just the digitally savvy. To do this, we worked with both Google and Facebook to build PushAds.
PushAds is a simple 4 step tool that lets you market your listings online. It lets you choose who you want to target, and those people will start seeing your listings everywhere, be it on Facebook, Google, Instagram, Straits Times, Zaobao or the 200+ sites that we put your listings on. Yes, it’s easy to use. But more importantly it needs to generate leads for you.
So, we have learnt from Top Producers and invested even more time to test and refine different marketing hooks – things like VIP passes, Excel Spreadsheets, Reports and more. After 100’s of tests, we have finally fine-tuned PushAds to be able to effectively generate leads by automating the inclusion of marketing hooks, dynamic caption and by enhancing our ability to target those who are most likely to convert into leads.
#2 Still using flyers which are expensive and ineffective to target Sellers and Landlords…
To the agent who spent half a day sharing with us his pain point with flyers, thank you.
We know that one of the challenges you face today is in getting listings and building up a pipeline of (hopefully exclusive) listings to sell and rent out.
It sets you back $500 – $1000 to print these flyers and to mail them to each letter box. The payoff is big when you do score an exclusive, however with so many flyers being sent by different agents, it is hard to stand out and see results.
This time, we created ListGen.
ListGen is a tool that focuses exclusively on helping you connect with homeowners who are looking to sell and rent. We use DREA’s analytics to offer homeowners easy to understand and valuable information about their unit. This lets us identify the homeowners who are actively looking to sell or rent. ListGen then connects these homeowners to you.
#3 It takes too much time to post listings on multiple portals. Also, it’s a pain.
You have asked us this question multiple times. Can you help me port my listings? Why can’t listings be automatically ported onto all the different portals I use?
We agree and have taken a bold move in this area. DREA is currently in discussion with various sites to make sure the listings you post on our page gets immediately pumped out to multiple relevant sites and portals. Each of these sites will have significant visitors not just in Singapore, but in other markets too.
But to get there, we will need your support and your weight so we can convince other sites to make a move in the right direction – so that you only need to post your listings once, for your listings to be ported to all other property and property related sites, across the internet.
# We want to do more..
The team and I see all the comments you have given us as a real opportunity to do more and get it right. And while it will take even more feedback and iteration to perfect it for all of you – with the support and response you have given us, we are confident we will be able to get there.
“You may never know what results come from your action. But if you do nothing, there will be no results”