There are 4 things that affect the performance of your Online Ads – you’ll need a great image, adequate budget to reach consumers, the right targeting options, and most importantly an attractive description for your Ad.

In this article, we’ll be focusing on why Copywriting your Real Estate Ad is extremely important.

We’ll also be sharing some samples and strategies on how to write effective and compelling copies that actually lead to a higher conversion rate!

It’s all in the numbers

Research shows that Agents have a better chance of closing transactions when their Ads have Engaging and Unique Copywriting.

Interestingly, 60% of people avoid doing business with people or companies with bad copywriting or spelling mistakes in Ads.

And did you know, that 80% of people only read the Header of the Ads?

Which is why Copywriting your Ads is crucial in helping your Real Estate Ads stand out online.

An effective ad copy can also influence and persuade your audience to click on your Ad to find out more. Even better when they leave their contact details and become a lead which you can convert!

So what do you need to create an attractive description for your Real Estate Ad?

  1. Your Ad should have a Catchy Headline

    Besides the image, the Headline of your Ad is the first thing a consumer will take notice off.

    Making sure that the headline creates curiosity and excitement is essential in capturing the attention of your audience.The above images highlights just how you can create a compelling headline copies.

  2. Highlight the Selling Points of the Property

    There will always be a primary feature about a property that one can highlight in their Ad copy. If the property you’re marketing is located on a High Floor, you could indicate that there are Unblocked Views. Or maybe it’s a spacious unit, where you could highlight the floor size. Perhaps the property comes with branded finishings?

    Quite like selling the property to your prospect, whenever you’re at a viewing , you may use and incorporate those same descriptions into your Real Estate Ad!

    Here are some sample sentences that you can include into your Ad to highlight the key selling points of your property.

  3. Include a Call-to-Action

    What is a call-to-action?By definition, in marketing, a call-to-action (CTA) is an instruction to the audience to provoke an immediate response, such as “call now,” “find out more,” or “schedule a viewing today!”

    Including a Call to Action essentially directs consumers to take action, capture the leads information and improve conversion rates.
    Here are the most common calls-to-action that you can use and probably have clicked on yourself!

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    Download DREA’s Copywriting Template, specially designed for Real Estate.


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