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At DREA, we know many of you would like to use PushAds more creatively and make your ad stand out from your competition.

To help all our marketers market out of the box, DREA has expanded its image library to allow you to tap on hundreds of lifestyle, landmarks and facilities images.

So gone are the worries of boring your audiences with similar-looking property images!

But not too sure how to use them just yet?

Here are some great examples of how you can use lifestyle, landmarks or facilities images to drive effective PushAds that stand out from the rest.

AGENT AD EXAMPLES

Agent Ad Example 1 – Family Angle 

Agent Ad Example 2 – Couple Angle 

Agent Ad Example 3 – Friends Angle 

Agent Ad Example 4 – Landmark Angle 

Agent Ad Example 5 – Facilities Angle

TESTIMONIAL ADS

Another great way to create engaging ads is to feature your previous buyers ‘testimonials.  Example: ‘[Reposted from Jason Tan]’.

What you realize is by including a buyer’s testimonial; it adds a layer of authenticity and relatability!

These examples show how you can use the same images – pair them with buyer testimonials or a combination of angles instead.

Testimonial Ads Examples

  • Family Angle

SUPERCHARGE YOUR ADS 

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As Digital Marketers ourselves, we are proud advocates of the benefits of Digital Marketing.

It’s also no question that Digital Marketing has been able to crack many of the problems that Traditional Advertisements (like flyers, classifieds, portals) has been unable to address (think,  monitoring of results, maximising reach etc.)

However, with great power comes great responsibility and …even sometimes a little disappointment.

And because we want to tell you the truth, we’re here to lay down the Good and the Bad sides of Lead Generation through Digital Marketing

Here’s The Good Part

In our previous article, we talked about how PushAds was designed as an easy-to-use Digital Marketing tool to help property agents not only get online, but ultimately get more leads by having their ads seen everywhere (online).

With Digital Marketing, you’re able to cast your net so much further and wider, reaching tens of thousands of people online. When you combine an attractive listing with Animated Ads, Marketing Hooks and the right targeting options, you’ll have an effective digital marketing campaign teeming with leads – which is exactly why today, PushAds is recognised as an effective tool for Lead Generation.

OrangeTee Agent, Roy Choo had this to say after using PushAds:

We’ve seen Agents reap wonderful results from Digital Marketing. There have been multiple instances where Agents have successfully obtained tens of leads in one campaign, with some converted into a sale.

Well, in general, Real Estate is a numbers game and Digital Marketing is the only way to reach tens of thousands of relevant people in a short period.

We are also proud to say that PushAds has helped Agents generate a total of 780 leads with mobile numbers in the last quarter.

What about The Bad?

By reaching tens of thousands of people, Digital Marketing maximises your exposure and significantly boosts your chance of generating leads online but it is also vulnerable to low quality leads or even worse yet, fake leads.

When 10,000 people sees your Ad, yes, you’re gonna get more leads than traditional marketing can ever reap you, but you may also get some bad leads. That’s the beauty and the trade off of digital marketing,” quips the Digital Marketing Consulting team at DREA

Why are we being so upfront about the limitations of Digital Marketing? Because in order to learn and leverage on digital marketing, we need to be aware of both sides of the story

The question is then, when are you truly better off? Are we better off getting 1 to 2 leads or are we better off as a whole, when we are getting 10 leads of which 5 may be good and 5 may be of low quality, or even worse fake or spam leads.

Here’s a feedback we got from one of our Agents who found his leads to be of lower quality:

In the past 2 + months, we have generated over 750+ phone numbers for our agents. Some leads have been converted into sales (Thanks Andrew and others for sharing with us), some haven’t.

The thing about Digital Marketing is, you’re going to have More Leads, More Verified Leads, and also More bad leads  as a whole.

Now that you’ve heard both sides of the story (from those who converted PushAds leads into sales, to those who haven’t), is digital marketing for you?

 

If yes, get in touch with our Digital Marketing Consulting Team. We want to hear from you!