Digitising Real Estate Conference 2016

Organised by the DREA team and held at the Four Seasons Hotel, Singapore, on the 4th November 2016, the Digitising Real Estate conference saw the gathering of some of the top names from the Singapore real estate and technology sector. The conference also marked the launch of DREA’s PushAds platform for property agents and developers.

The theme of the event circled around reaping the benefits of PropTech (“Property Technology”) in the real estate market; with emphasis placed on Programmatic Digital Advertising as a means of reaching target mass audiences in a cost efficient way.

The event welcomed Mr Augustine Tan (President of REDAS), Mr Lee Sze Hao (CEO of SingHoldings), Mr Albert Foo (General Manager, Marketing Keppel Land), Mr Steven Tan (Managing Director of OrangeTee) and Mr Goh Kee Nguan (CEO of Huttons), Mr Matthew Heller (Head of Channel Partnership, Google APAC) and Mr Ashwin Seshadri (SMB Account Manager at Facebook).

Disruption in Real Estate


This is a programmatic ad platform, built specifically for the real estate industry and for the layman with no background in digital advertising

PushAds: Targeted Ads in 4 steps and 60 seconds

The event marked the launch of PushAds – a real estate centric demand side platform (“DSP”) for digital advertising across Google and Facebook’s network. With PushAds, real estate developers, agencies and agents can target home buyers based on their property preference (e.g. those interested in a 2-bedroom in Novena) and reach them on all the social media platforms, news sites and websites that they are on

PushAds is a leapfrog. It reinvents the way real estate developers, agencies and agents do marketing

Fireside Chat

Digitising Real Estate 2016 was concluded with the Fireside Chat – a discussion among a panel of key industry leaders; Goh Kee Nguan, CEO of Huttons Asia, Steven Tan, Managing Director of, Jack Fitzgerald, Founder of Disrupt Property, Ashwin Seshadri, Account Manager at Facebook, and Matthew Heller, Head of Channel Partnership at Google APAC.

Utilising online marketing tools such as Google Adwords has proven to be significantly strategic and cost-effective for real estate

There are approximately 4 million users on Facebook each month, within Singapore – the opportunity for agents here, in reaching potential buyers, is tremendous

Read more about DREA’s Fireside Chat with the thought leaders from the real estate and technology industry here