Today, email is fast becoming the preferred mode of communication among prospects.

However, we know that contacting a prospect through e-mail can be a little scary. Especially if it’s your first time attempting to do so. What if I don’t get a reply?

We also get that copywriting can be both challenging and time consuming.  So how do you draft an e-mail that will get your prospect interested?

Well, here are 3 real estate e-mail templates that we’ve created just for you.

Part 1: Making The First Contact

The initial contact with a prospect is the most important step. It’s your chance to make a great impression and let your star (and your property) shine!

But what exactly should I say in the e-mail?


Subject line: Your interest in [Project Name]

Hi Jason, Jasmine from [Agency Name] here.

Thanks again for requesting a Report on Sophia Hills. I thought I would email you about arranging a VIP tour for you and your family as the show flat is opening on [insert date] and I want to make sure I keep a slot for you.

What is the best way to connect with you? Text, email or phone? Don’t worry, I’ll only reach out when I have something helpful to share.

You can reply this email or give me a call at [+65 mobile number]. If you PM back, I can also send you some first-hand info direct from the developer.

Have a great day!
[Your name]
CEA: R******

Note: You could even personalize it further by adding in more information. But be careful not to include too much information so that you don’t overwhelm the client. A shorter email may prompt a client to realize it doesn’t require complex action on their part and they are more likely to act on it.

Part 2: Second Email Contact with Lead  

If your prospect has provided their phone number, then that’s great! Feel free to take the conversation offline. We trust you will know what to do best.

But what if the prospect only wants to correspond through e-mail? What should I say?

Don’t worry! We’ve got your back. Try using this template:


Subject line: Your interest in [Project name]

Hi Jason, Jasmine from [Agency Name] here.

Thanks for expressing your interest in [Project name]. I thought it might be useful for us to meet up. We could grab coffee and have a quick chat to better understand your wants, needs, budget and preferences. When is the best time for you? I will be happy to slot our meeting into my schedule.

Thanks for taking a moment to reply – it will really help me narrow down the right home for you.

Have a great day!
[Your name]
CEA: R******

Note: We cannot begin to emphasise how important it is to follow up after your prospect has replied (Sometimes we just need to give them a little nudge!)

Part 3: Your Lead Isn’t Replying

But what happens when the prospect you’ve e-mailed has failed to reply your initial email?

There are various reasons why this could happen. Maybe the e-mail ended up in the spam/junk folder. Maybe they missed the email. Or maybe, they simply weren’t interested.

We know that much effort is needed to nurture a lead. So, your follow up e-mail should come across as you genuinely wanting to help the prospect find their perfect home.  The last thing you’d want to do is push a prospect away.

Subject line: Your interest in [Project name]

Hi [Prospect name],

Thanks again for expressing your interest about the [Project name]. I thought I’d drop you another message to make sure you received the listing information I sent and could view it. If you did have any problems, I can resend the information.

Or maybe the [Project Name] was not what you were looking for.
I thought you would be interested to know that I also have other listings which you may be interested in.

What is the best way to connect with you? Text, email or phone? Don’t worry, I’ll only reach out when I have something helpful to share.

Thanks & have a great day!
[Your name]
CEA: R******

These templates are meant to be used as a guide and are completely expandable. You can tweak them to your own advantage. Additionally, e-mails are also a great opportunity for you to market your services and acquire recurring clients.

Other Email Don’ts

  • Don’t remind them repeatedly or harass them
  • Don’t pressure your prospect
  • Don’t ignore a buyer’s preferred communication method.
  • Don’t get angry if the prospect doesn’t respond
  • Don’t be impatient for a reply. Sometimes your prospect just needs time to make their decision.
  • Don’t forget that a lead’s e-mail is just as important as their phone number (or sometimes even more).

E-mails are increasingly becoming the preferred mode of communication for many. It’s becoming an important step in lead generation, nurturing and to retain clients. If you’re not used to sending e-mails yet, then maybe it’s about time to start getting used to it. While change can be difficult, ultimately embracing change can help you (and your leads) grow!

The best part? Sending an e-mail will cost you nothing!

So give it a go today, try our ready-made email templates and reply those lead emails with confidence!

Stay tuned for more templates, resources and tips on how to nurture leads on DREALabs!


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