Organised by the team at DREA and held at the Four Seasons Hotel, Singapore, on the 4th November 2016, the Digitising Real Estate conference saw the gathering of some of the top names from the Singapore real estate and technology sector.
The theme of the event circled around reaping the benefits of PropTech (“Property Technology”) in the real estate market; with emphasis placed on programmatic digital advertising as a means of reaching target mass audiences in a cost efficient way.
The event welcomed Mr Augustine Tan (President of REDAS), Mr Lee Sze Hao (CEO of SingHoldings), Mr Albert Foo (General Manager, Marketing Keppel Land), Mr Steven Tan (Managing Director of OrangeTee) and Mr Goh Kee Nguan (CEO of Huttons), Mr Matthew Heller (Head of Channel Partnership, Google APAC) and Mr Ashwin Seshadri (SMB Account Manager at Facebook).
Disruption in Real Estate
“It is important for players in the market to embrace Proptech instead of seeing it as a threat”
– Jack Fitzgerald, Founder of Disrupt Property –
PushAds
The event also marked the launch of PushAds – a real estate centric demand side platform (“DSP”) for digital advertising across Google and Facebook’s network. With PushAds, real estate developers, agencies and agents can target home buyers based on their property preference (e.g. those interested in a 2-bedroom in Novena) and reach them on all the social media platforms, news sites and websites that they are on”
“PushAds allows for a 180-degree shift from traditional advertising”
-Yuet Whey Siah, Founder and CEO of DREA.sg –
“PushAds is a leapfrog. It reinvents the way real estate developers, agencies and agents do marketing”
Fireside Chat
Digitising Real Estate 2016 was concluded with the Fireside Chat – a discussion among a panel of key industry leaders; Goh Kee Nguan, CEO of Huttons Asia, Steven Tan, Managing Director of OrangTee.com, Jack Fitzgerald, Founder of Disrupt Property, Ashwin Seshadri, Account Manager at Facebook, and Matthew Heller, Head of Channel Partnership at Google APAC.
“Utilising online marketing tools such as Google Adwords has proven to be significantly strategic and cost-effective for real estate”
– Matthew Heller, Head of Channel Partnerships AP, Google –
“There are approximately 4 million users on Facebook each month, within Singapore – the opportunity for agents here, in reaching potential buyers, is tremendous”
– Ashwin Seshadri, SMB Facebook –
Read more about DREA’s Fireside Chat with the thought leaders from the real estate and technology industry here
Launch of PushAds
The DREA Agents mobile application is currently available on both Google Play Store (Singapore) and Apple AppStore (Singapore) as of 7th November 2016. Find out more about the mobile app here and DREA’s services here.
