"Our focus is on working with developers, agencies and consumers to co-create technology for the property sector"
- Siah Yuet Whey

Explore the DREA Ecosystem

Technology and platforms for every property developer, agency, buyer, seller, tenant and landlord

DREA’s PushAds platform brings together anonymous deep profiling, retargeting, algorithmic advertising and optimisation for lead generation.

Property agents and developers leverage our >35K targeting sets to engage leads everywhere.

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DREA instantly analyses over 15 million data points to provide real insights and answers for buyers, sellers, tenants and landlords.

Walk into every house viewing with the confidence of making informed decisions. No additional homework needed.

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Explore our technology tools, built specifically to address needs in the property sector.

DREAlabs is where we co-create solutions together with property investors, agents and developers. Proptech is just another buzzword.

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The technology behind DREA

"Differentiation is built. That's why we focus on building core technologies."

Our SmartAds capability improves click-through rate for each real estate listing by dynamically rewording and inserting algorithmically selected words to every listing to appeal to a unique buyer or tenant.

An intuitive natural language search experience lets users search for homes based on things that matter to them - walking time to the nearest supermarket, liveability, yield or number of train stops to their workplace. For starters, try searching for this "Find me a 3BR unit with a yield of 3% within 10 mins drive to Raffles Place"

Built with the support of Google and Facebook, PushAds allow every property agent to execute highly sophisticated digital ads, in under 60 seconds.

  • PushAds

    The best of Algorithmic Advertising, wrapped in a simple 4-step demand side ad buying platform

  • Natural Language Processing

    Ask practically anything and get answers to real estate questions instantly

  • Instant Negotiation Points

    Key questions and negotiation points laid out in bullets to help you strike the best deal

  • SmartAds

    Anonymous personalisation by algorithmically inserting and rephrasing property description

Download our Media Files here

"We place huge emphasis on building a strong and unique team culture"

Senior Leadership Team
Yuet Whey Siah
Yuet Whey Siah
Founder and CEO
Prior to DREA, Yuet was an Assistant Vice President at Barclays where she advised global firms on landmark M&A transactions in SEA. She was also a former investment banker at MUFG where she successfully advised on several Japanese firms’ foray into Indonesia. Outside of work, she founded The Career Advisor Network, a non-profit organization. She also received a B.COM from UniMelb
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Your Next Career
We are actively hiring across all levels.

If you are a high calibre individual who can work independently and in a team setting, we would like to meet you.

Check out our career opportunities section for the latest positions.

we want to hear from you