Media & PR


Want to transform your home into a Smart Home but overwhelmed by the sheer number of Smart devices online? This article narrows your searches to 5 key products that truly elevate your daily living, making it easy and hassle-free!

1. Maximise Comfort with Google Home Mini

Google Home Mini is a smart speaker with Google Assistant built in to aid you with your daily tasks. It is an excellent smart home foundation as it is compatible with many other smart home devices below – so it really is the first step to making your home a Smart Home!

Photo Source: Walmart

By simply asking your Google Home a question, you get updates on the latest news, weather and traffic conditions. And all this from the comfort of your couch! This device is also family-friendly as it supports multiple users and will be able to recognise the individual voice of each family member to give you personalised details on your calendar!

Google Home Mini (available in 3 colours) at $79 available at Challenger, Courts, Google Store and at an exclusive price of $68.80 at Starhub with their HomeHub Plus bundle!

2. Transform Your Family Time with Google Chromecast

Chromecast will change your family movie days forever! Chromecast facilities the instant streaming of your favourite movie from Netflix or Youtube to your big screen HDTV. All you have to do is plug it to the back of your TV and link it up with your Google Home Mini for unlimited viewing.

Photo Source: Argos UK

This device works with laptops, tablets or even phones with little lag. Purchase this device on to make the most of your Netflix subscription and the plethora of shows it has to offer every member of the family.

Google Chromecast: $44.80 on Lazada and $65 on Google Store.

3. Control your home with ease with the Kasa HS200

This app was awarded Amazon’s choice with good reason. With this smart home device, you are able to control your fixtures from anywhere using the Kasa app or using your own voice through Google Assistant. The app allows you to group your fixtures by the individual rooms of your house to control your lights, ceiling fans and other appliances.

Photo Source: TP-Link

It also allows you to either customise your own schedule or simply leave it to adapt to sunrise and sunset settings. This is certainly good news for parents that find themselves facing a hard time waking up their children in the morning!

Kasa Smart Wi-Fi Light Switch HS200:  At $32.99 on Amazon Prime

4. Keep your cool with Sensibo Sky

Sensibo Sky controls any air conditioning with a remote control – from anywhere. The Sensibo app allows you to customise your own schedules for your air conditioning. It also acts as a remote control for you to adjust the temperature of your house even before you get home. 

Photo Source: Sensibo

If you’re worried about the little quirks of your own air conditioning, its highly responsive customer support can accommodate modifications i.e. unique air conditioning features. This Smart device is just perfect for Singapore as it is climate-reactive, which means that it automatically adjusts to changes in humidity, allowing your home to constantly stay cool.

Sensibo Sky: At $119 on Amazon Prime and at $159.99 on Lazada

5. Security at it’s best with AKASO Smart Lock

Want to make sure that your house is well protected and yet allow your coming and going to be easy and convenient? AKASO Smart Lock allows you to do so with its touchscreen keypad linked to your smartphone. With this smart-home device, you are able to set multiple passcodes for your family or guests. It also has an intrusion alarm when the keypad is being forcibly unlocked!

Photo Source: Amazon

Although it is on the pricer side at $160, families with children are able to benefit from this device as it has real-time monitoring so that parents will be made aware when anyone enters or leave. Furthermore, it makes house gatherings convenient – allow neighbours and friends to enter freely with the pre-given codes. 

AKASO Smart Lock: Expected damage of $159.99 on Amazon Prime
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In Honor of International Women’s Day (March 8, 2018); We want to highlight the stories of three Empowered Female Property Agents who has succeeded in building a highly motivated team of achievers and salespersons against all odds.

We learn from them stories of a mother who juggled career with 3 young kids to helping their first client achieve their dream home to a working mother who grew from a rookie to a Top Achiever all in a short span of 2 years.

I have been in the industry for 28 years. Each day brings about different challenges but are equally memorable. In 2018, I was given the opportunity to co-head landed projects for developers who appoint Knight Frank. In my view, this is both a challenge and a reward and I want to work with my partners to groom an elite squad of sharp and dedicated landed salespersons to spearhead this initiative with us.

Your biggest joy?

I feel most rewarded when I witness my team grow and when they can reach their goals and achieve numerous awards.

Most Challenging Moment?

When I first started out, it was a huge challenge having to juggle 3 young kids and my career. I first chose real estate to have the flexibility of being with them and to earn a decent amount of monies. Today, my 3 kids are all graduates with great jobs in reputable organisations and they are my pride and joy.


I have been in the industry for 5 years, having first switched from a banking role to a sales role.

Most Memorable Moment?

Advising my first client and helping them achieve their dream house by first restructuring their property portfolio. I can still vividly remember that moment.

What will you be doing differently in 2018?

In the present IT age, we need to be more creative in marketing and to tap on different platforms and portals to reach out to more clients. DREA has provided a great innovative platform for Real Estate Salespersons and for me; in particular the PushAd “24 One Residences” has provided me with a number of clients and successful deals



Having joined the real estate industry in 2009, I was awarded Top Rookie in 2010 and subsequently ERA Top No. 2 Achiever in 2012 out of 5000 Agents.

Most Challenging Moment?

It is quite challenging to balance out between family, children and my career. For a working mother to cope with 2 young kids, taking care of their needs and well being, not compromising their achievement versus my personal sales and at the same time building a positive and highly motivated team which also in-build caring and loving culture among the team mates. I am really proud with my team achievement which brought me the title of Top District Division Director in 2017. My 2 children has been doing well and their achievement in school is what I am proud of too!

What will you be doing differently in 2018?

In 2018, my focus is to train more leaders in grooming more achievers. At the same time, I would like to tap on different platform for more effective way of marketing. Drea has been providing different innovative options for real estate agents that I would consider too.




Happy International Women’s Day to all the Amazing Real Estate Agents out there! Rock on!


As Digital Marketers ourselves, we are proud advocates of the benefits of Digital Marketing.

It’s also no question that Digital Marketing has been able to crack many of the problems that Traditional Advertisements (like flyers, classifieds, portals) has been unable to address (think,  monitoring of results, maximising reach etc.)

However, with great power comes great responsibility and …even sometimes a little disappointment.

And because we want to tell you the truth, we’re here to lay down the Good and the Bad sides of Lead Generation through Digital Marketing

Here’s The Good Part

In our previous article, we talked about how PushAds was designed as an easy-to-use Digital Marketing tool to help property agents not only get online, but ultimately get more leads by having their ads seen everywhere (online).

With Digital Marketing, you’re able to cast your net so much further and wider, reaching tens of thousands of people online. When you combine an attractive listing with Animated Ads, Marketing Hooks and the right targeting options, you’ll have an effective digital marketing campaign teeming with leads – which is exactly why today, PushAds is recognised as an effective tool for Lead Generation.

OrangeTee Agent, Roy Choo had this to say after using PushAds:

We’ve seen Agents reap wonderful results from Digital Marketing. There have been multiple instances where Agents have successfully obtained tens of leads in one campaign, with some converted into a sale.

Well, in general, Real Estate is a numbers game and Digital Marketing is the only way to reach tens of thousands of relevant people in a short period.

We are also proud to say that PushAds has helped Agents generate a total of 780 leads with mobile numbers in the last quarter.

What about The Bad?

By reaching tens of thousands of people, Digital Marketing maximises your exposure and significantly boosts your chance of generating leads online but it is also vulnerable to low quality leads or even worse yet, fake leads.

When 10,000 people sees your Ad, yes, you’re gonna get more leads than traditional marketing can ever reap you, but you may also get some bad leads. That’s the beauty and the trade off of digital marketing,” quips the Digital Marketing Consulting team at DREA

Why are we being so upfront about the limitations of Digital Marketing? Because in order to learn and leverage on digital marketing, we need to be aware of both sides of the story

The question is then, when are you truly better off? Are we better off getting 1 to 2 leads or are we better off as a whole, when we are getting 10 leads of which 5 may be good and 5 may be of low quality, or even worse fake or spam leads.

Here’s a feedback we got from one of our Agents who found his leads to be of lower quality:

In the past 2 + months, we have generated over 750+ phone numbers for our agents. Some leads have been converted into sales (Thanks Andrew and others for sharing with us), some haven’t.

The thing about Digital Marketing is, you’re going to have More Leads, More Verified Leads, and also More bad leads  as a whole.

Now that you’ve heard both sides of the story (from those who converted PushAds leads into sales, to those who haven’t), is digital marketing for you?


If yes, get in touch with our Digital Marketing Consulting Team. We want to hear from you!

Brought to you by e27

With property portals, gaining traction can be a double-edged sword; We need to break the cycle of over-crowding

Let’s take a look at the numbers.

Eighty-five per cent of all consumers in Singapore do research online before buying a home. And it usually starts with a simple search on Google. In fact, we have grown so accustomed to going online for information that 66 per cent of all real estate sales today actually starts online.

With statistics like that, it’s no wonder why in recent years, property portals have begun to sprout like wild flowers in Singapore. From PropertyGuru, to, to SRX and countless others, we have yet to witness a revolution, but we are definitely witnessing a rise in popularity for ‘proptech’.

Success: a double-edged sword

With the global rise in proptech, it is increasingly difficult to ignore the fact that many of the new property portals in Singapore have retained the same fundamental business model. Each may possess its own uniqueness, may vary in certain features, but the underlying vision is broadly similar: provide an online “’classifieds’ platform for advertisers, be it a real estate agent or seller or landlord to advertise, and to charge the advertiser a fee to post his/her listing.

At the onset, the biggest challenge for every new property portal would be to acquire real estate listings and to build up web traffic. As it gains traction, few recognise that its success is also a double-edged sword.

A budding property portal would likely have fewer real estate agents than an established one. For these few agents, this means their listings stand a better chance of being seen, which in turn improves the chances of lead generation. The only downside is that these sites tend to have much fewer visitors than bigger ones.

Sometime down the road, these portals begin to gain traction and generate good traffic to the site. More and more real estate agents start turning to these sites to advertise on them, not recognising that at the end of the day, there are only a finite number of home buyers and tenants visiting each online property portal, viewing a finite number of listings. This is true even for market leaders like PropertyGuru.

The best listings or the most recent ones, make it to the top and are seen while other listings are pushed further and further behind. Without a doubt, this creates an air of frustration amongst real estate agents who are paying to post their listings and feel that they are not getting their monies worth. Most will even consider spending more money reposting their listings just to get it to the top.

To overcome this, most real estate agents will also seek out alternative property portals, even newer ones which are beginning to gain traction but have yet to reach the plateau where success and its fast-growing base of listings becomes a problem.

Some may also revert to traditional media such as flyers, brochures, newspaper classifieds to supplement his/her reach when online property portals become ‘overcrowded’. But all this is only a short-term solution.

For property portals, with the same fundamental model, success and traction may just be the onset of a longer-term overcrowding problem.

Breaking the cycle

To crack the long-term overcrowding problem faced by property portals, these first need to break the equation wherein the reach equals the number of visitors on its site each month. It needs to find a way to reach people both on and off its site, so that agents are not competing for the finite number of people who visit the site, who may spend 5 to 10 minutes on average on each site.

One startup,, believes that the way to do so is by making sure real estate listings are not just on its own property site, but virtually everywhere, even other property sites.

This allows real estate agents to reach home buyers and tenants, not just for the limited time that they spend on a single property portal, but even when they browse away from the site to visit social media platforms and websites such as Facebook, Instagram, news sites, shopping sites and literally, every other website.

To do so, real estate agents can leverage on digital marketing platforms to place their ads virtually everywhere, ideally through an automated process. Automating and consumerising digital marketing for real estate agents is a relatively new and unseen practice within Singapore. For agents, this provides them the opportunity of capturing a portion of the 4 million Singaporeans online daily, in a targeted manner, and converting these views into potential leads.

As this start-up seeks to break the monotony of the property portal, it is possible to vouch that this could be a step in the right direction, particularly in helping real estate agents overcome the limitations of existing digital solutions and to make the full shift in terms of marketing, from traditional channels to the digital realm.

Whether this form of real estate online advertising will replace the current business model (of property portals and traditional media) will be proven in due time.